BK Saraf Jewellers are a trusted name in Lucknow’s jewellery business with a legacy of more than 85 years. With a glorious reputation for providing the discerning buyers of the city with carefully crafted jewels, by experienced craftsmen and modern designers, two years BK Saraf instituted the Devi Awards during the Navratri festival, celebrating the remarkable women around us who exemplify the qualities of Ma Durga.
The Legacy of ‘Devi’
These awards are a homage to the real-life devis who have displayed the qualities of Ma Durga and her nine avatars – courage and humility, fearlessness and compassion, wisdom and innocence. These women have excelled in their respective fields – art, culture, social work, entrepreneurship, food, media, design and so much more.
The inaugural Devi campaign in 2021 featured the luminous Mrs. Malini Awasthi, a multilingual folk singer renowned for her contributions to Bhojpuri music. Felicitated with the Padma Shri award in 2016, she personifies Devi through her artistic ingenuity, authenticity and unwavering dedication.
In 2022, Devi 2.0 encompassed a broader spectrum of awe-inspiring women from Lucknow. After a diligent process of nominations, nine Devis from diverse domains were felicitated at a glittering award ceremony.
Nominations invited for Devi 3.0
This year with Devi 3.0, BK Saraf Jewellers invites nominations to recognise the lesser known, but hugely deserving women of the city. Share the stories of real-life champions and feel free to nominate yourself or someone you know who inspires you, to be awarded the Devi 3.0 recognition.
How to nominate?
The nomination process is simple and hassle-free. Simply click on the link : https://tinyurl.com/Nominate-Devi to put the spotlight on a woman who leads by example!
Last date for nominations: August 25, 2023
Note: The felicitation ceremony is scheduled on the 1st of October, 2023, in Lucknow City. If selected, your presence will be mandatory.