After 11 years of serving up good vibes, SOCIAL is back at the bar with its biggest and boldest move yet: The Big Drop – Peena Edition. Think nostalgia, innovation, and full-on desi swagger — all bottled, stirred, and poured with SOCIAL’s unmistakable twist, and now pouring at Hazratganj SOCIAL in our very own Lucknow.

A Toast to India’s Drinking Culture
From buzzing quarter bars to local kattas, roadside thekas to toddy taprooms, India’s drinking culture is rich, chaotic, and filled with stories. The new menu captures all of that and more. It’s SOCIAL’s tribute to these familiar scenes, remixed for contemporary settings!
What’s on the Menu?
This is not your average cocktail list. From pitchers of sangria at brunch to espresso martinis for mid-day pick-me-ups, squad shots, and even the SOCIAL Bomb, this menu has something for every moment and every person. Whether you’re celebrating a raise, a breakup, or just another night out, the SOCIAL table always has room for one more glass. And these drinks are so Instagrammable! Don’t miss:


SOCIAL Lubes: Bold, cheeky, and full of flavour, these come in four variants that vibe with your inner Gen Z: Zen AF, Weird Flex , Delulu and Aura – you either have it, or you sip it.
Lifafa: A drink served in a post-office-style envelope pouch, Lifafa is a nod to brown paper bags and hidden sips, now dressed up in SOCIAL style.


Candy Crush: It’s giving sweet, it’s giving wild. A candy-wrapped bottle presented on a glass!
OG LLIIC (Longest Long Island Ice Coffee): Coffee meets cocktail in this genius-level mashup. Brunch? After hours? Midday slump? There’s never a wrong time for this!


And the best part? It’s all easy on the wallet. It’s craft without the snobbery, flavour without the premium tax, and vibes without limits.
So go ahead — unwrap, pour, sip, share. This is what drinking in India looks like now. And it tastes damn good!
Location: Hazratganj Social, MG Road, Opp. Chief Post Master General’s Office, Hazratganj, Lucknow
Timing: 12 Noon to 12 Midnight