If you love jewellery that feels like art, you’re going to want to bookmark this. Pavitra Jewels has just opened its doors in Madan Mohan Malviya Marg, and it’s already creating a buzz for all the right reasons. From statement silver pieces to elegant heirloom-style sets, this is not your usual jewellery store — it’s a whole vibe.
The USP
The collection is rooted in tradition but made for the modern wardrobe. You’ll find Nizam-inspired jewellery, dreamy Mother of Pearl pieces, Victorian designs, and dual-tone silver sets that are all crafted using silver and copper — with an anti-tarnish finish so they stay gorgeous for longer. Whether you’re dressing up for a wedding or just want to elevate your everyday look, there’s something here for every kind of jewellery lover.
DIY Jewellery & More
What truly sets Pavitra Jewels apart is the experience. They have a unique ‘Design Your Own Mala’ section where you can handpick your own beads and pendants to create something that feels completely you. It’s interactive, fun, and perfect if you love adding a personal touch to your style.
But the magic doesn’t stop at jewellery. Pavitra Jewels is also home to beautifully handcrafted artisan trays featuring zardozi, chikankari, and fardi embroidery — all made by underprivileged women artisans. And for those who love vintage aesthetics, their cushion covers and bedsheets are a total dream.
Every piece in the store tells a story — of craft, culture, and care. So whether you walk in for the jewellery or stay for the soulful vibe, Pavitra Jewels is a must-visit spot in Lucknow.
Location: Pavitra Jewels, Madan Mohan Malviya Marg, near Butler Palace, Lucknow
Timing: 10 am to 8 pm
Contact: 9161122916
