ADA CHIKAN OPENS THEIR EIGHTH STORE AT LULU MALL, LUCKNOW

Ada Designer Chikan Studio recently launched its eighth store at LuLu Mall in Lucknow. The brand has been a pioneer in conceptualizing the art of chikankari. Known for promoting the traditional craft of chikankari while providing employment to chikan artisans, the newest store launch ensures that good quality chikan products are easily accessible to people in Lucknow and those visiting the city.

Chikankari is a traditional embroidery style that originated in Lucknow. Ada has taken this traditional craft and has put a modern twist on it. To break the monotony of chikankari, Ada uses a fusion of ‘Zardozi’, ‘Aari’, ‘Abla’ and ‘Kaamdani’ with ‘Muqaish’. This combination of traditional and modern embroidery techniques is what sets Ada apart.

A for Ada, A for Aesthetics

With the new store, Ada is all set to cater to a wider audience and provide a luxurious shopping experience that reflects the regal heritage of Lucknow. Ada’s flagship store in Hazratganj, Lucknow is spread over 20,000 sq ft and the new store at LuLu Mall mirrors the same Awadhi aesthetic. The brand re-creates an elaborate royal feel at all its stores to enhance the customer’s shopping experience while picking out their favourite Lakhnawi outfit or accessory. The store’s ambiance is luxurious and regal, with intricate detailing and decor, reflecting the traditional heritage of Lucknow.

The growth story

Ada has been serving customers for several years now and has established a loyal customer base. The brand has already opened stores in various locations, including three stores in Hazratganj, Phoenix Palassio Mall, Lucknow Airport, and Kolkata Airport. The launch of the new store at LuLu Mall in Lucknow is a testament to Ada’s growth and expansion plans.

Thanks to Ada, Lakhnawi craft products have been delivered to over 10,000 pin codes within India and to over 60 countries globally is an entrepreneurship story that we all take great pride in, the behind-the-scenes success story of providing employment to chikan artisans is an equally inspiring story. The brand has played a significant role in preserving the traditional craft of chikankari and providing sustainable livelihoods to women artisans.